Affiliate glossary

iGaming affiliate terms, explained for operators and affiliate teams.

Use this glossary when a commercial term affects tracking, payout review, or operator negotiation. Each term starts with a plain definition, then adds examples, caveats, and links into the BetLink workflow.

Browse terms Compare workflows

Published terms: 7
Indexable locales: EN + DE
Bulk research terms indexed: 0

Launch set

Start with terms that change decisions.

This first glossary set focuses on concepts that affect deal value, attribution, and payout evidence. Terms without enough unique examples stay out of the index until they are useful.

7 published termsAll clusters

RevShareRevShare pays an affiliate a percentage of operator net revenue from referred traffic, after the commercial rules in the affiliate agreement are applied.Aliases: Revenue Share, Revenue share commission, NGR share, GGR shareUpdated Jun 15, 2026

GGRGGR is total stakes minus winnings paid, measured before bonuses, taxes, and operating deductions are removed.Aliases: Gross Gaming Revenue, Gross gaming revenue, Gross win, Gaming winUpdated Jun 21, 2026

NGRNGR is the operator-defined net gaming revenue base used to calculate many affiliate commissions after deductions and adjustments.Aliases: Net Gaming Revenue, net revenue base, affiliate revenue baseUpdated Jun 15, 2026

no negative carryover

No Negative CarryoverNo Negative Carryover means a negative month does not reduce future affiliate commissions in the next reporting period.Aliases: No-NC, No negative carryover, no carryoverUpdated Jun 15, 2026

Postback URLA postback URL is a server-to-server endpoint used to pass conversion events from one system to another without relying on browser pixels.Aliases: Postback, S2S postback, server-to-server postback, conversion postbackUpdated Jun 15, 2026

Performance metrics

EPCEPC means earnings per click: eligible affiliate earnings divided by the number of clicks in the measured period.Aliases: Earnings per click, earning per click, click earningsUpdated Jun 15, 2026

sub-affiliate commission

Referral economics

Sub-affiliate commissionSub-affiliate commission is a disclosed share paid to the referrer when a referred affiliate or partner generates eligible commission.Aliases: Sub-affiliate commission, tier-2 commission, referral commissionUpdated Jun 15, 2026

Definitions are only useful when they connect to work. Continue into product, comparison, pricing, and support pages when a term changes a decision.

Affiliate toolsSee where offer terms, tracking links, postbacks, and payout evidence live in the product.Compare affiliate toolsCompare tracker-first tools, directories, reporting tools, and BetLink workflows.PricingReview plan limits, caps, and commercial context for affiliate teams.MethodologyRead how BetLink handles evidence, scoring, source gaps, and updates.

Glossary FAQ

How BetLink decides which affiliate terms deserve their own page.

Need a term added?

Send the term with a real operating example. BetLink holds pages until they have enough depth to help a working affiliate team.

Contact BetLink