BetLink vs Keitaro: self-hosted tracking or affiliate workflow?
Keitaro is useful for affiliates who want control over traffic routing and tracking. BetLink is built for the surrounding iGaming workflow: which casino offer to run, how links and postbacks connect, and what payout evidence needs review.
Traffic routing compared with offer operations
Keitaro is strongest when routing and tracking are the center. BetLink is strongest when operator and payout context matter too.
BetLinkAffiliate operations workspace | KeitaroSelf-hosted tracker | |
|---|---|---|
| Primary job | Manage offers, links, postbacks, and payout evidence | Self-hosted traffic routing and tracking |
| Routing control | Keeps destination context attached to offers | Flexible campaign and stream routing |
| Casino/operator selection | Offer context and operator notes for affiliate decisions | Routing tool rather than casino-selection workspace |
| Postbacks | Events reviewed beside terms and payout notes | S2S postback support for tracker workflows |
| Team handoff | Shared offer and payout context for affiliate teams | Technical tracker setup and campaign operations |
Self-hosted tracking still needs commercial context
BetLink does not ask affiliates to stop using a tracker. It gives the operator and payout side a home.
Use Keitaro for routing control
Affiliates who want self-hosted routing, tracker ownership, and stream-level campaign control may prefer a dedicated tracker.
Use BetLink for offer operations
BetLink keeps casino offers, operator terms, postback evidence, and payout notes in a workflow that non-technical teammates can review too.
Connect technical events to business review
The click and conversion event are only part of the job. Affiliates also need to know whether the offer, terms, and payout trail still make sense.
Keep tracker control, add affiliate context
Use BetLink beside self-hosted tracking when offer selection, casino/operator comparison, postback evidence, and payout review need one shared place.
Put operator workflow beside self-hosted tracking
Start free and keep the commercial side of each offer visible to the team.