GGR

What GGR is

GGR stands for Gross Gaming Revenue: total player stakes minus the winnings paid back, measured before any operating deductions. It is the top-line "gaming win" — stakes in, winnings out, the difference is the gross result. It sits above NGR, which is GGR after bonuses, taxes, fees, and other agreed deductions are removed.

For affiliate work the operating point is simple: GGR is a revenue base, not a payout. A RevShare percentage applied to GGR pays more than the same percentage on NGR, because GGR is the larger number.

What GGR is not

• Not your commission base in most deals — the majority of RevShare agreements pay on NGR, so "40% of GGR" and "40% of NGR" are not the same number.
• Not turnover or deposits — turnover is the total wagered before winnings; GGR is what remains after winnings are paid.
• Not profit — GGR sits before bonus costs, payment fees, taxes, platform costs, and fraud deductions. Two operators can report similar GGR and very different NGR.

Worked example

Same rate, different base — a €2,800 gap on one cohort. A strong EPC reading does not resolve it, because EPC measures earnings per click while GGR and NGR describe the revenue pool the commission is drawn from.

Why the base matters

GGR is the first number in the payout chain, and the chain loses value at every step down to the affiliate. Knowing where a deal applies its percentage — GGR or NGR — is the difference between a realistic payout forecast and an inflated one, and it reframes negotiation around which deductions are allowed rather than the rate alone.

The base also interacts with risk. Under a RevShare deal with negative carryover, a thin GGR month after heavy payouts can leave a negative balance that follows the account forward. When comparing operators on the compare hub, the revenue-base definition belongs in the comparison, not just the rate.

Common mistakes

• Treating GGR and NGR as interchangeable — the gap between them is the entire deduction stack.
• Ignoring how each operator defines the terms — GGR and NGR are not standardised, so one operator's NGR can differ from another's.
• Separated evidence — if the dashboard, the operator report, and the finance statement each show a different figure, reconciliation becomes manual. A postback confirms an event fired, but not which base produced the commission.

How BetLink handles it

BetLink records the revenue-base definition — GGR or NGR — as part of the offer terms rather than leaving it implied, so a payout can be checked against the stated base instead of assumed against the larger figure. The base sits beside the RevShare rate, deduction notes, payment cadence, and payout evidence.

Operators are listed for transparency with their published revenue definitions, so the base can be compared rather than guessed.

FAQ

Is GGR the same as the affiliate's commission base? Not usually. Most RevShare deals pay on NGR, which is GGR after deductions. A few pay on GGR directly, so the agreement has to be read.

Does a higher GGR always mean a higher payout? No. GGR is before deductions — bonuses, taxes, and fees can shrink the base sharply before the commission percentage is applied.

Related terms

Read NGR next, since it is GGR after deductions and the base most RevShare deals actually pay on. RevShare shows how a percentage is applied to either base, and negative carryover explains why a thin GGR month can create a balance that carries forward.