First affiliate offer workflow

Choose the job for the offer

Before comparing rates, decide what the first offer is supposed to prove. It might test a geo, a traffic source, a content angle, or an operator relationship. Write that job beside the offer so the team can review the result against the original reason.

Avoid launching five offers at once if the team cannot explain what each one is testing. The first workflow should create evidence, not noise.

Capture terms before traffic

Save the RevShare or CPA terms, any NGR deductions, payment cadence, carryover rules, tracking notes, and contact path. If a term is unclear, mark it as an open question instead of assuming the friendliest interpretation.

The offer record should answer: what is being promoted, where traffic can come from, what counts as a conversion, and what evidence is needed for payout review.

Build the link and postback path

Create the tracking link, confirm the destination, then test a postback sample. If the postback cannot match the click ID, pause before traffic starts. A clean first launch is more valuable than an early launch that creates a mystery.

Use the postback setup checklist for the technical pass and the payload checker for a quick shape check.

Review before scaling

After the first meaningful traffic sample, review conversion evidence, EPC, postback quality, payout notes, and operator responsiveness. The decision is not simply "scale" or "stop." It can also be "fix tracking", "clarify terms", or "keep testing with a smaller cap."