NGR

Definition

NGR usually means net gaming revenue. In affiliate reporting it is the net revenue base left after the operator applies the deductions and adjustments allowed by the agreement. In many RevShare deals, the RevShare percentage is applied to NGR rather than to deposits or gross gaming revenue.

The practical answer is simple: NGR is the operator-defined base that often decides payable commission. The word "net" does a lot of work. One operator may deduct bonuses, payment processing, taxes, chargebacks, fraud adjustments, and admin fees. Another operator may use a narrower definition. Both may call the result NGR, which is why affiliates need the definition, not just the label.

What it is not

NGR is not deposits. A player can deposit 500 EUR, receive a bonus, withdraw later, trigger payment costs, or create other adjustments. The deposit may be real, but it is not the same as the commission base. NGR is also not always the same as GGR. Gross gaming revenue usually comes before certain deductions, while NGR usually comes after them.

NGR is not automatically transparent. A dashboard can show "NGR" as one number without exposing how it was built. That makes reconciliation difficult because the affiliate cannot tell whether a change came from player outcomes, bonus cost, taxes, payments, chargebacks, or a new deduction rule.

Practical example

A referred cohort deposits 50,000 EUR and produces 18,000 EUR in gross gaming revenue during the month. The operator deducts bonus costs, payment fees, taxes, fraud adjustments, chargebacks, and a defined admin fee. The reported NGR becomes 10,500 EUR. On a 35% RevShare deal, the affiliate commission starts from 35% of 10,500 EUR, not 35% of the deposits.

If the affiliate only receives the final commission number, the payout can look arbitrary. With the NGR bridge visible, the team can see whether the difference comes from normal agreed deductions or from something that needs clarification. The same traffic can produce very different commission outcomes under different NGR definitions.

Why it matters

NGR matters because it is where commercial language turns into payout math. A RevShare rate looks simple, but the NGR definition decides what the percentage is applied to. Two 40% deals can pay differently if one uses a broad deduction base and the other gives cleaner visibility.

NGR also affects forecasting. Affiliates often compare offers by EPC, FTD count, or headline RevShare. Those signals are useful, but they can overstate value if the net revenue base is weak or opaque. Strong teams review NGR together with traffic source, geo, sub-id, postback evidence, payment cadence, and carryover language.

That review is not only for disputes. It helps a team decide which operator relationships deserve more traffic before the next monthly close.

Failure modes

The most common failure mode is assuming NGR is standardized. It is not. Affiliates should check the exact deductions, whether bonuses are deducted at face value or cost, whether taxes and payment fees are passed through, whether chargebacks can reopen old periods, and whether any admin fee is capped or uncapped.

Another failure mode is treating postback evidence as enough. A postback can confirm that an FTD happened, but it does not explain the later revenue base. If click, conversion, NGR, and payout records live in separate systems, the team may not detect problems until after month-end close.

BetLink workflow

BetLink treats NGR as payout evidence. It belongs beside the offer terms, RevShare percentage, postback records, carryover clause, and payout statement. That gives the team a practical review path: confirm the attributed traffic, check the events, compare the reported revenue base, identify deductions, and then decide whether the payout follows the agreement.

This is also why NGR belongs in comparison content. A tool that only stores tracking links cannot answer whether the net revenue base is fair or reconcilable. A useful operations workflow keeps the commercial definition and the evidence close enough to inspect.

Related terms

Read RevShare next because NGR is often the base for the percentage. Review No Negative Carryover because negative balances can change how one period affects the next. EPC is related as a performance metric, but EPC should not be trusted without NGR and payout context.